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Not-So-Great Moments in Branding June 20, 2008

Posted by TimTheFoolMan in Humor.
Tags: , , ,

Driving down a busy street in Louisville, Kentucky, I noticed a bread truck in an adjacent lane. I did a bit of a double-take at the brand name advertised.

Bimbo Bread Truck

This is, in fact, a legitimate brand, and not a Photoshop’d picture. You can find proof here.

Punch lines for this picture are left as an exercise for the reader, but points will be taken off for anything utilizing the words “hot” and “toast.”


1. jenefur - June 20, 2008

Ah, yes, the Bimbo truck! LOL… I also did a double take when I first saw one! 🙂

2. Joe Reis - June 21, 2008

I love Bimbo! On a more serious note, this is a classic example of taking a foreign brand (in this case, Mexican) and not considering the consequences of translation…or maybe Bimbo’s marketing team decided this name is the best thing since, ummm, sliced bread.

3. Allison - June 21, 2008

Never heard of it!

*Sure to make your butter melt.

Shoot, I’ve thought of several more, but they are far too lewd to post.

4. apg - June 24, 2008

OK…I’ll bite (ha):
Man shall not live by bread alone!

5. smalltownsmalltimes - July 1, 2008

“I don’t care about any focus group research, we are naming my bread company after me” — I.B. Bimbo, Founder & CEO

“If my Dad says name the company after him, then name it after him!” — Mia Bimbo

6. Allison - July 7, 2008

I love the quotes provided by Smalltownsmalltimes!

7. Progressive Conservative - July 9, 2008

Ahhh…Bimbo. I live in Louisville and they offer some interesting treats for our immigrant population. I tried some delicious-looking little cupcake thingies once. I was surprised by how un-sweet they were. Apparently massive amounts of sugar is a morning ritual Mexicans have not yet discovered.

8. Skep - July 9, 2008

Come work for Bimbo Bakeries- we are an equal opportunities employer!

9. donstuff - July 12, 2008

Since you saw this in Kentucky, it’s possible that Bimbo is the (Castillian) Spanish pronunciation of Jimbo.

We have many Bimbo trucks clogging our Southern California freeways. I believe their motto is “Bimbo – we provide the buns that keep Hooter’s balanced!”

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